Place Storytelling With Purpose - a Central European Case Study
In one sense, a city, like every other kind of place, is a collection of stories. We all know there’s a real city out there. But we’re human. We only know about it from the ways we describe it - the stories we tell. What’s more, every city, and every place within it, can be described in several ways, from all sorts of perspectives. These are our place narratives. As place marketers, therefore, we need to ask ourselves: which stories should we choose to tell?
Read more →